5 top tips to boosting eCommerce sales
It’s fairly simple now to become an online entrepreneur, thanks to technology and social media. Making a profit, on the other hand, is not always simple. There are small details that could greatly affect how your business thrives on the Internet — you can’t just to put up an eCommerce portal and expect customers to come rolling in.
1. Easy Navigation
There’s nothing worse than a cryptic website with poor navigation.
Like any shop, whither it’s online or offline, the idea is get customers to purchase your product.
We suggest that your site be simplified so that customers can find, browse and purchase with ease. Each category and subcategory should have a clear title, and they should be in a prominent location on each page.
2. Keep it Simple
We recommend an easy payment system. Your customers are more likely to purchase your product if the checkout is streamlined and straightforward.
Test study determined a 20% improvement rate when users were able to checkout in one click.
3. Looks Are Everything
You are likely spending a lot of time on your product and you should show it off in the best quality possible
Showcasing your products in visually appealing and interesting way is a great way to grab potential customers attention.
Great images don’t necessarily require a professional photographer. There are several ways to improve the images on your eCommerce site without breaking the bank. Pretty pictures and great design are always a factor in customers clicking “Buy”.
4. Give product details
Basic information like size, color and availability are necessary, but it helps the consumer to know things like how the product was made, how it will be shipped and what others are saying about it.
Good product information is the most critical part of the purchase decision-making process. Remember unlike a traditional off line shop, your customers can’t touch, play or feel your product.
Make sure your shipping costs are apparent before the customer’s final checkout. The earlier they know about additional charges the less likely they are to abandon their cart.
After the purchase is made, some customers might want to check the status of their purchase. Order tracking and history will help automate a lot of customer service calls.