The benefits of blogging for businesses are numerous and really do make it worth the effort to take ten minutes out of your work schedule, so if you don’t blog or you’ve let your blog lapse then it’s a good idea to start making that effort.
One of the biggest benefits of blogging is that it’s a great way to start building relationships with customers old and new and a recent study has shown that the people who read your blogs will probably become your most loyal customers. Giving your customers or potential customers the opportunity to have a dialogue with you allows you to keep communication flowing and keep the customers on your side.
Blogs also offer you an easy way to boost your search engine rankings, mainly because Google, Yahoo and Bing feed on fresh content on your website, and the easiest way to do this is to blog consistently. Having a blog that is updated on a consistent basis will provide those search engines with fresh and keyword rich content, and we all know that SEO will lead to higher rankings and an increase in traffic towards your site. Ultimately, fresh content equals more visitors!
Lastly, businesses need a blog because it can help to build credibility and reputation online. Having the opportunity to give your readers information without giving them the hard sell is a great way to make them feel comfortable with your business, and when they’re ready to buy they will remember you.
In summary, if you don’t have a blog now is the time to start, and here are the reasons why –
- Blogs are generating more customers
- Blogs help to build customer relationships
- Blogging regularly will feed the search engines with fresh content
- Your blog will build your businesses credibility and reputation
Check out this great info-graphic for even more statistics.