I try in so far as possible not to make SEO – search engine optimisation sound like a black art. Good quality SEO delivers sustainable rankings for the keywords that matter to your business and if you produce the right content and employ the right outreach strategy you will in time see a rise in …
A recent study showed that only 7% of word of mouth happens online. With the introduction of so many different social media sites I really thought this figure would be much higher, especially with a large proportion of new business being generated from referrals?! Ask yourself the following questions, Do I send out sales messages …
The internet has changed the way we find local businesses and services. Getting new customers for your business used to be as easy as…running an ad in the local newspaper and watching the new customers come right through your doors. The problem is, that this method isn’t working like it use to. Now when someone …
Outrank your competition with their 5 key ways to rocket your website to the top of Google! Build it and they will come. Sounds great! Just create a website and new customers will come flocking, but before customers can engage or buy from you they have to find your website first. Today, if someone is …
It’s a proven fact that over 75 per cent of internet buyers never go to the second page of their search results. For a business owner this means that if you are not on the first page then you are missing out on over 75 per cent of people that are looking for your product …
Statistics show that 60% of businesses who blog will acquire more customers. The benefits of blogging for businesses are numerous and really do make it worth the effort to take ten minutes out of your work schedule, so if you don’t blog or you’ve let your blog lapse then it’s a good idea to start …
In 2012 the most obvious changes as they relate to search engine optimisation was the way in which search engines view content and links. They are all getting much smarter in identifying poor content and cheap links and those that have or continue to use manipulative practices are being hit hard. For those who are …
The Benefits of SEO and Social Media – Working Hand in Hand With a larger number of people searching online not just on the major search engines like Google, Bing and Yahoo but searches are also being performed on social media sites such as Facebook and Twitter to find out about products and services. This …
Down The Hobbit Hole – A Viral Media Adventure Outbox4 has created a 10 step guide on how to make viral media. This is a popular challenge in the web world and can be quite daunting but sometimes it can happen unintentionally. We have used an example from one of our clients The Highlife Treehouse …
Search Engine Optimisation (SEO) is the process of creating or optimising a website in order to get high search engine rankings. Google and the other search engines are an increasingly important source of potential customers, and high search engine rankings for relevant search phrases will greatly increase traffic to your website, giving you: more visitors …