Outbox4 SEO Scotland Web Design Ayrshire & Glasgow
  • Home
  • Who We Are
  • What We Do
    • Website Design
    • eCommerce
    • Marketing
    • Search Engine Optimization
    • Social Media Management
    • Email Marketing
  • Packages
    • Web Design Packages
    • Social Media Packages
    • SEO Packages
  • Social Media Management
    • Facebook Management
    • Twitter Management
    • Facebook Customisation
    • Customisation
  • Portfolio
  • Blog
Home » Blog » archive » SEO Scotland |ethical Pay on Results SEO Glasgow, Scotland
SEO Scotland |ethical Pay on Results SEO Glasgow, Scotland

At outbox4 we are very proud of our ethical SEO practices, we have a strong code of ethics when it comes to our SEO techniques.

If you’re thinking about hiring an SEO in Scotland  or for a wider UK campaign you need to be sure that their interest sare aligned with yours, that’s why Outbox4 work on a pay on results basis. You may be happy with your site but less than happy with rankings or you may be considering a site redesign, or planning to launch a new site. In any instance your SEO can help to deliver results that matter, traffic and enquires into your business. We even go as far as building your new site for free to ensure that that it is designed to be search engine-friendly from the bottom up.

Some useful questions to ask an SEO include:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
  • What’s your experience in my industry?
  • What’s your experience in my country/city?
  • What’s your experience developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. Here are some things to consider:

  • Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

Amazingly, we get these spam emails too:

“Dear outbox4.com
I visited your website and noticed that you are not listed in most of the major search engines and directories…”

Reserve the same skepticism for unsolicited email about search engines as you do for “Nigerian prince, with $163.63 million USD and I requests to help transfer these funds, all I need is your bank account details.

    • No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
    • Be careful if a company is secretive or won’t clearly explain what they intend to do.Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
    • You should never have to link to an SEO.Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.
    • Choose wisely.While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. While Google doesn’t comment on specific companies, they encountered companies calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
    • Be sure to understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEO company’s will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because there advertising is clearly labeled and separated from the search results, but be sure to ask any SEO company you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.
    • What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO company who claims to be working on a client’s behalf. However, if the relationship sours, the SEO company may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO company.

Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

    • What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

      • owns shadow domains
      • puts links to their other clients on doorway pages
      • offers to sell keywords in the address bar
      • doesn’t distinguish between actual search results and ads that appear on search results pages
      • guarantees ranking, but only on obscure, long keyword phrases you would get anyway
      • operates with multiple aliases or falsified WHOIS info
      • gets traffic from “fake” search engines, spyware, or scumware
      • has had domains removed from Google’s index or is not itself listed in Google

For further reading on search Engine Optimization, Google provides a Starter SEO guide

If you enjoyed this article, Get email updates (It’s Free)

  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Google+ (Opens in new window)
September 29, 2014 Outbox4 Pay on Results Marketing

About the author

Outbox4 Pay on Results Marketing
Outbox4 Pay on Results Marketing

Gordon Brown is a multi-disciplinary designer specialising in web, graphic and digital media design and production. Ideally suited to small or medium sized businesses, his skills enable him to deliver dynamic, integrated design solutions incorporating a range of media. His portfolio demonstrates extensive experience of working with the local business sector in Ayrshire and Glasgow on a personal level. Contact Gordon directly by email: gordonb@outbox4.com - Connect - uk.linkedin.com/in/socialnetworkmanagement

Related Posts

  • Social Media Doesn’t Drive Sales…..then what does?
    Social Media Doesn’t Drive Sales…..then what does?November 25, 2013
  • You could be missing out on up to 72% of local business!
    You could be missing out on up to 72% of local business!November 19, 2013
  • How to get to the top of Google
    How to get to the top of GoogleNovember 13, 2013

Popular Posts

  • SEO Scotland |ethical Pay on Results SEO Glasgow, Scotland
    SEO Scotland |ethical Pay on Results SEO Glasgow, ScotlandJuly 26, 2012
  • Avid Scot international
    Avid Scot internationalJune 11, 2012
  • Ayrshire sheds and garages
    Ayrshire sheds and garagesJune 13, 2012
← Linkedin Today
chuck norris →

3 Responses to SEO Scotland |ethical Pay on Results SEO Glasgow, Scotland

  • seo July 29, 2012

    Thanks for finally writing about >ethical SEO | Outbox4 <Loved it!

  • Ruben Baldwin July 31, 2012

    With havin so much written content do you ever run into any problems of
    plagorism or copyright infringement? My blog has a lot
    of completely unique content I’ve either authored myself or outsourced but it appears a lot of it is popping it up all over the web without my authorization. Do you know any methods to help prevent content from being stolen? I’d definitely appreciate it.

    • Outbox4 Pay on Results Marketing
      Gordon Brown July 31, 2012

      Hi Ruben, good question. Have a look at http://www.copyscape.com this is a free service that will help protect you written content. Let me know how you get on. I hope it’s helpful.

Recent Posts

  • Partnership
  • Search Engine Optimisation tools of the trade
  • Social Media Doesn’t Drive Sales…..then what does?
  • You could be missing out on up to 72% of local business!
  • How to get to the top of Google

Categories

Join us on Facebook

Join us on Facebook

Contact Us


Outbox4
Is a trading style of
We Do Business Limited
43 Owston Road, Carcroft,
Doncaster,
DN6 8DA

Email: sales@outbox4.com

Connect with Us


Join us on Facebook Follow us on Twitter Follow us on Google+ Connect with us on LinkedIn Connect with us on LinkedIn

Legal

Terms & Conditions | Privacy Policy | Service Terms

Helping you reach your target market

Copyright © 2020 outbox4.com. All Rights Reserved