Facebook timeline, what it means for Ayrshire businesses

The new Facebook timeline has been quite a radical leap for Facebook. Most of us won’t be happy with the new lay out, however it’s never easy to change what we know and love. It will take a bit of getting used to and soon, I’m sure we’ll all forget what it used to be like.

The big question is how does this affect business? What techniques are businesses employing to take advantage of the timeline?

The new line is great brands, here are key things your business should be focusing on:

Research and get Inspiration – There are already fantastic examples of creative brand uses of Timeline. You should take the time to search out, collect and research the best examples out there so far. For example, look at ideas on how to use Timeline to tell the story of the company, ideas for how to use the new profile and cover images in new, visually eye catching ways. The Armani page is a great place to start. However you should also look at company’s that are not using Facebook to its full potential Cadbury’s , Mr Cadbury’s phone me please, your page needs help!!

Create an identity – Use the new cover image and profile image to bring unique ways of capturing the personality of your company brand, us this area as a place to be creative and inspire users to your page.

Use Apps to customise your page – You can add Facebook Apps to make your page unique and interactive. Add a welcome page to fan-gate users into liking your page, if you’re a charity you can add volunteer and donation Apps. You can display your company brochure or literature; add video pages, signup forms, twitter feeds…… the list goes on.