Mobile optimised sites, are they just another technology fad?
Well let’s look at it this way; there are 6.8 billion people in the world. Of this world population over 4 billion of them own a phone yet only 3.5 billion use a toothbrush. That’s a lot of potential business you could be tapping into and a lot of dodgy dental hygiene.
In the UK 51% of mobile users own a smartphone with users will expecting a lot from your website. In fact, 60% will expect your site to load on their phones within 3 SECONDS and 74% of users will leave if it’s not loaded within 5.
So how to you keep up with the impatient Smartphone Generation? First things first, get your website optimised for mobile users.
There is nothing worse than entering a website on your phone and finding it’s not optimised for your screen. You have to zoom, scroll and jump though proverbial hoops to find the information you require. Why bother? Most users will simply look to your competitors.
Is your business doing so well that you can throw away potential mobile customers? Not even the business giants are mad enough to do that – especially when you think 91% of adults have their mobiles within arm’s reach 24/7.
In America people are even shunning PCs completely with 25% of Americans using phones as their only internet access and the UK are following suit. People love to scan the internet on their phones while watching TV – you might even do it yourself. Time is too valuable to be concentrating on one thing.
By making your website mobile-optimised you are ensuring your business will flourish in 2013. Over 80% of smartphone users will use their phone to research a product online, of this 50% will go on to buy this product, which is why it is vitally important your website is easy for phone users to navigate if you want these sales.
So how do you make your website optimised for mobile? Simply ask us at Outbox4. We can make your current website smartphone friendly in mere days. We’ll can even answer any of your mobile site queries and give you advice on your current website.
And remember, 2013 is the year where mobile phones will overtake PCs as the most common web access in the world. Make sure your website is ready.