Search Engine Optimisation (SEO) is the process of creating or optimising a website in order to get high search engine rankings.
Google and the other search engines are an increasingly important source of potential customers, and high search engine rankings for relevant search phrases will greatly increase traffic to your website, giving you:
- more visitors
- more customers
- more sales
Outbox4 is one of the fastest-growing search engine optimisation companies in Scotland. From our base in Ayrshire we offer professional, affordable SEO services to businesses and organisations throughout Scotland and the UK.
There are two different sides to website SEO and on-site SEO and off-site SEO.
During the on-site SEO phase, we analyse and make changes to your website itself, editing and adding content, redesigning the structure of your site, and fixing any problems that are holding your website back.During the analyse of your website we bring everything up to standard, a lot of these thing are quite small, but lots of small things add up to one big thing.
During the off-site SEO phase we will increase the popularity of your website by raising its profile online, which can involve building the right kind of links to your website, creating articles and press releases, submitting your website to directories, and promoting your website on relevant social networking sites, blogs and forums.
On-site and off-site search engine optimisation techniques are equally important when carrying out web search engine optimisation. You should treat with scepticism claims from SEO companies that they don’t need to alter your website to improve your Google rankings.
Once the on-site SEO and off-site SEO phases are completed, we will then monitor the improvement of your site in the search engine rankings and continue to make further on-site and off-site adjustments as necessary to keep your site rankings high.
By carrying out website search engine optimisation on an ongoing basis we can also target new search phrases as your business grows and changes, run seasonal promotions, as well as generally keeping your website up-to-date.
One of the common side effects of good off-site SEO work is to increase your website’s Google PageRank. However PageRank by itself is less important than good search engine rankings, since good rankings are what drives traffic to your website.
Unlike some SEO companies in Scotland, outbox4 use only ethical SEO techniques to help our clients gain better rankings in the organic search results. Ethical search engine optimisation involves ‘white-hat’ techniques that don’t risk getting your site blacklisted by Google and the other search engines.